Consumer Psychology Research to Promote Healthier Meal Choices
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Overeating and obesity are increasingly attributed to the failure of individuals to regulate their food intake amidst an ‘obesogenic’ environment.
Self-Regulation of Eating Behavior studies the way people settle the goal of eating healthy and subsequently regulate their food consumption and also refers to the circumstances that help translate the motivation to avoid becoming overweight into actions and outcomes.
PRIMEMEAL investigates the efficacy of consumers’ motivational and volitional self-regulatory processes in promoting healthier meal choices, contributing to the design of social marketing messages and public health policies to help fight the obesity epidemic.